The hotel and lodging market in the United States experienced a record year in 2023, with high demand and rates driving growth. Despite challenges like labor shortages and rising costs, hotels are investing in technology to improve services and personalize offerings. As the economy remains strong, the industry is looking to sustain demand in the face of slowing ADR growth.
Do you think the hotel industry’s investment in technology will ultimately lead to a more personalized and efficient guest experience, or do you have concerns about the potential impact on traditional hospitality values?
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