Price is a crucial factor for travelers in the Asia Pacific region, with affordability being a top priority when making travel decisions. Promotions and discounts play a significant role in swaying choices, especially in markets like Singapore, Indonesia, and Malaysia. Understanding the diverse preferences and motivations of travelers in the region is essential for travel brands to thrive. How can brands effectively cater to budget-conscious travelers while also promoting sustainability in their offerings?
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APAC Travel Trends: Why They Book and Where ‘Cash’ Is Still King
