Busch Gardens Williamsburg’s new roller coaster, Big Bad Wolf: The Wolf’s Revenge, pays homage to the beloved Big Bad Wolf ride that operated from 1984 to 2009. The new family inverted coaster will offer a storytelling experience with family-friendly thrills, designed by Bolliger & Mabillard. Despite being shorter and slower than its predecessor, the new ride aims to immerse guests in the chaos of a Bavarian village. The decision to choose a different name from the fan poll options reflects the park’s desire to blend nostalgia with innovation.
Question for discussion: How important is it for theme parks to balance nostalgia with new and innovative attractions in order to appeal to both long-time fans and new visitors?
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