Chinese travelers are increasingly using travel apps and social media platforms to plan and book their trips, with a preference for platforms such as CTrip and Xiaohongshu. The post-COVID resurgence in travel from China, driven by a younger generation of digital nomads, is reshaping the industry. While domestic travel in China is booming, international destinations like Singapore, Thailand, and South Korea remain popular choices. As travel demand continues to grow, it will be interesting to see how the industry adapts to the changing preferences and behaviors of Chinese travelers. What do you think are the key factors driving the shift towards digital travel planning among Chinese travelers?
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Chinese travelers increasingly using apps, social media for trip planning, led by Gen Z women
