Expedia Group’s strategic partnership with Microsoft now allows Bing users in the U.S. and UK to earn loyalty rewards when booking accommodations through Expedia. This innovative move showcases the importance of unique loyalty programs in the travel industry and opens up new possibilities for customer retention. How can other travel companies leverage partnerships with tech giants to enhance their loyalty programs and differentiate themselves in a competitive market?
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Expedia Extends Its Loyalty Program to Microsoft Bing Travel Users
