The Italian Competition Authority is investigating Booking.com for allegedly limiting Italian hotels’ pricing freedom. This comes after Spanish regulators proposed a hefty fine for similar actions. Booking.com is facing scrutiny for its Preferred Partner Program and perceived anti-competitive practices. The OTAs strategy may be hindering competition and leading to higher prices for consumers. How should online travel agencies balance competition and fair pricing practices to benefit both hotels and consumers?
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First Spain, now Italy investigates Booking.com for anti-competitive practices
