Hyatt is strategically focused on acquiring luxury lifestyle hotels like The Standard to boost its loyalty program and revenue per room. This move is part of a broader trend in the industry towards high-end properties, with other major hotel chains also making similar acquisitions. As the market for luxury and lifestyle hotels continues to grow, how will this impact the overall hospitality landscape and consumer preferences for accommodation options?
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Hyatt Pursues Standard Hotels: What’s Behind the Luxury Lifestyle Play
