Mike Waterman, the new CEO of Visit Anaheim, faces challenges of transparency and oversight following his predecessor’s resignation due to allegations of wrongdoing. With Disney investing $2 billion in the city’s attractions and a focus on promoting other local businesses and events, Anaheim aims to capitalize on a decade of unprecedented growth and development. How can Visit Anaheim effectively balance promoting Disney as a major draw while also showcasing the city’s diverse offerings to attract and retain tourists?
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New Visit Anaheim CEO Pledges Fresh Start After Controversy. Plus: Disney’s Expansion
