Groupo Posadas is focusing on expanding into Jamaica and Aruba with plans to launch 40 new projects in 2025 and 2026, adding over 4,000 rooms. The company is also relaunching and creating new brands, with a strong emphasis on increasing direct bookings. Despite challenges like extreme weather risks, Posadas remains optimistic about its future growth and development. It will be interesting to see how their expansion into new markets and brand refreshes will impact their overall success in the competitive hotel industry.
Do you think Groupo Posadas’ strategic focus on the Caribbean and emphasis on direct bookings will give them a competitive edge in the market?
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