The shift between direct bookings and online travel agencies has been impacted by the pandemic, leading to a renewed focus on leveraging brand recognition for direct customers. In a crowded hotel booking landscape, hotels can use AI and digital channels to better understand and meet traveler’s needs. Cendyn’s upcoming brand relaunch aims to offer integrated solutions that enhance value through first-party data. Looking ahead, the balance between direct and third-party bookings in the hospitality industry will rely on strategic approaches to database growth and personalized guest experiences. What do you think is the most important factor for hotels to consider in optimizing their direct booking channels in the evolving industry landscape?
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Q&A: How Hotels Can Leverage AI and Digital Marketing to Win the Direct Booking Race
