The Carrier is under fire for attempting to tie loyalty rewards to a specific booking channel, a move criticized as a way to force customers to book directly. This tactic has been seen as a way for the Carrier to control distribution and reduce costs, potentially at the expense of customer choice and convenience. Will this strategy ultimately backfire and alienate customers who prefer the freedom to choose how they book their flights? Will other airlines follow suit in this controversial move towards channel-loyalty?
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US agents’ chief hits out at American Airlines over latest NDC move
